Showing posts with label business and consumers. Show all posts
Showing posts with label business and consumers. Show all posts

Sunday, October 4, 2009

Amazon, inexplicably hampering its most loyal customers

[Note:  Links below are affiliate links, so if you click and buy, I make money.]



I have bought hundreds of items from Amazon (yes, I’m an Amazon Prime member, surprise surprise :-P)



Some of them I’m particularly fond of and want to either repurchase or recommend to a friend… but I can’t do easily because Amazon won’t help me.  You see, I’ve not been able to figure out any way to search through my purchases; it seems I can only browse by year (and paginatedly browse at that… ack!). 



I bought an amazing compressible travel pillow (below) a while back that I absolutely love, and I wanted to encourage my parents to get it for their upcoming trip to New Zealand:



[oops, pillow seems to no longer be listed on Amazon, and graphic was just showing a generic Amazon ad.  Blech!]



...but couldn’t find any sane way to look up the product. 

- I tried doing an Amazon search for “travel pillow” but there are hundreds if not thousands of travel pillows in their store.

- I then tried searching through my gmail (where I get my Amazon order receipts) for “travel pillow” but that didn’t turn it up.

- Somewhat randomly, I then searched Amazon for “orange travel pillow” and that did the trick.



Amazon, why do you make this so difficult for your active customers?  Why not a simple search box in the My Orders screen?



Edited on November 8, 2009 to add:

Looks like Amazon no longer sells this pillow.  Bummer!



Sunday, June 14, 2009

Knott's Berry Farm -- For shame!

Okay, this is not a rant on junk food.  I think when people eat Cheez-wiz, they aren’t misguided enough to assume they’re eating healthful real cheese.  When people eat a double fudge brownie, I doubt they’re confusing this with an apple.  And when people eat Cap’n Crunch cereal, there’s no way they’d assume they’re consuming real fruit.  Oh, um, wait a minute, someone did?  Er, well, anyway, you get my point :-D



But seriously… sometimes there’s an absolute nasty & unhealthy food paired with such obnoxiously, blatantly misleading marketing that I can’t help calling a spade a hyrogenated [sic] artificially flavored spade.



First, the marketing that, by all means, should condemn some marketer to eternal dietary hell:

“In 1920, Walter and Cordelia Knott began selling fresh produce, berries, and preserves from a roadside berry stand in Buena Park, California.  Their family business earned a place in history in 1932 when Walter Knott cultivated a lucious new fruit, the boysenberry.  The farm that started it all has also become a family amusement park that delights millions.



The Knott family is pleased to extend their tradition of quality to include premium shortbread cookies.  Richly flavorful, these classic favorites are prepared using popular Knott’s Berry farm fruit fillings.”



Let’s dissect this, shall we?



> In 1920, Walter and Cordelia Knott began selling fresh produce, berries, and preserves from a roadside berry stand in Buena Park, California.

...and boy, would they be horrified to see how their heirs have sold them out!



> ...when Walter Knott cultivated a lucious new fruit, the boysenberry.



...which you’ll find all of likely one-tenth of a gram of in this plasticfood monstrosity.



> ... premium shortbread cookies

... where “premium” means “premium profits for us, utter crap for you.”



> ... Richly flavorful

... from lots of high fructose corn syrup



> ... these classic favorites

... if you call a frankenstein concoction of chemicals “classic.”  Maybe a classic case of deceit.



> ... using popular Knott’s Berry farm fruit fillings.

... oh, wait, we meant popular dental fillings!



*  *  *



 



But enough pre-commentary.  Without further ado, let’s take a look at these charming ingredients, shall we? (and out of kindness, I’ll substitute normal text for the ALL CAPS printed)

Enriched wheat flour [artificial vitamin enrichment crap omitted], margarine (liquid soybean oil, partially hyrogenated [sic] soybean oil, water, salt, whey, lecithin, mono and di-glycerides, sodium benzoate a preservative, artificial butter flavor, beta carotene and vitamin A palmitate), raspberry topping (high fructose corn syrup, red raspberries, apple powder, fruit pectin, citric acid, natural and artificial flavors, calcium chloride, FD&C red #40 and blue #1), sugar, eggs, baking soda, natural and artificial flavor, baking ammonium, and salt.


Mmmm… delicious, no?  Just like Grandma would have made it… if she had access to a chemistry lab *and* passionately hated your guts.


Oh, and lookie here, (unsurprisingly) almost no redeeming nutritive qualities at all… little fiber or protein, and a charming 3 grams of trans-fat (I didn’t even know there were many packaged goods that still had this stuff in ‘em nowadays!)


For comparison, let’s take a look at a typical recipe for berry shortbread cookies:

1 cup butter, softened

2/3 cup sugar

1/2 teaspoon almond extract

2 cups all-purpose flour

1/3 cup seedless raspberry jam

GLAZE:

1 cup confectioners’ sugar

2 teaspoons water

1/2 teaspoon almond extract


(from AllRecipes.com)


Notice a difference?  Yes!  You recognize and can likely pronounce the ingredients, and there are fewer than a dozen of them. 


*  *  *


Look, as I said, I don’t have a problem with companies making utter junkfood.  I do, however, have a problem about them so blatantly misrepresenting their product.  Even an intelligent acquaintance of mine said (without any prompting from me) that she used to eat these cookies every day for lunch, figuring that they were relatively harmless.  Oops!


P.S.—Might think twice before buying any of Knott’s Berry Farm jams or other products, eh?


Friday, March 27, 2009

Pandora Mobile highlights awesomeness but also severe lame-itude

Do you know Pandora?  If you’re in the United States, where Pandora is legally available, you may have come to enjoy this awesome uber-customizable music radio over the past years.  If you’re not in the U.S., perhaps you’ve discovered the beauty of anonymous proxies :cough:, which I’m not going to mention here :p.



But perhaps you didn’t know that Pandora has become available on mobile phones!  More good news:  It’s available for free on phones that run the Windows Mobile operating system, free on Sprint phones, and free on (some versions of) BlackBerry phones.  Ironically, it’s also free on the iPhone, and I say ironically because AT&T apparently is charging—I swear I am not making this up—$8.95 per month to its other mobile customers for the privileges of using Pandora.  I mean, I love Pandora and all, but even if I were insane enough to be contributing to the income of the evilness that is AT&T, I sure as heck wouldn’t fork over that much dough for Pandora.  For an on-demand mobile music service?  Perhaps.  But for streaming radio?  You’ve got to be kidding.



One other note on the Pandora Mobile offerings:  Apparently, I’m not supposed to be able to access Pandora Mobile because T-Mobile phones are not supported.  Which is odd, because I’m enjoying streaming music via Pandora on my BlackBerry Curve (on T-Mobile) right now.  Go figure.  I also shouldn’t mention that I was also able to do this while in Ireland a couple of weeks ago (listening to, appropriately enough, The Corrs on St. Patricks day :-D ).



*  *  *



Anyway, if you’re an iPhone user or a non-AT&T subscriber, give Pandora Mobile a go!  If you’re an AT&T subscriber, well, heaven help you, and for reasons way beyond this Pandora issue.



[Gee, Adam, tell us what you really think about AT&T :D]



*  *  *


Okay, okay, I’m thinking I should flesh this entry out a little bit :-)


Some stuff I like in the mobile app:

- Seems to work internationally (though I can imagine this being “fixed” [sigh])

- Works as a true background app on my BlackBerry!

- Can play through my BB’s speaker (actually sounds decent!) or a headset

- Song-to-song time isn’t bad

- Nice graphics, simple, intuitive interface.

- Access to all my stations :-)

- Can even view “Why [did Pandora play] this song?”

- Thumbs up / thumbs down works.


Some stuff I don’t like:

- Takes a while to start up the app

- No way to see detailed info on artist or song


*  *  *


All in all, pretty damn cool! :-D


Friday, February 13, 2009

A music solution that's so brilliant, no wonder why the music industry has shunned it

The other day I got a (yet another) piece of inbox spam on the otherwise cool service last.fm.  And no good can come from spam, right?



Not sure what got into me, but I actually went to the site (which I’ll not name, so as to not potentially give them any customers).  And you know what?  They were doing something brilliant:  they were selling high-fi music tracks for 20 cents a piece.  No, that’s not in itself brilliant; Russian sites doing the same thing are and have been a dime a dozen.  What struck me as brilliant was their way of allowing music lovers to explore the *full length* of songs while still enticing them to buy the track.



How did they do this?  It’s ridiculously simple yet, IMHO, likely to be remarkably effective:  they overwrote parts of each track several times with a moderately annoying audio blip (sort of a “chirp”).  Only the truly desperate would possibly stream and copy and store such a track as an mp3, and, as we know, the truly desperate are not one’s potential customers.  Had this firm been even more enterprising, they would have instead added once after each minute of song: “Sample brought to you by [companyname]; uninterrupted tracks just 20 cents!”  If they wanted to be both enterprising AND deliciously devious, they’d have seeded a ton of torrent sites with those tracks :D).  Or, at minimum, made it crazy-easy for bloggers to embed any track or album AND receive a cut of all proceeds from people clicking through to the site.


Maybe I’m naive or missing something glaringly obvious, but it seems like everyone would stand to win with such a situation:

- Music lovers would get to sample full-length (albeit slightly interrupted) songs, instead of dealing with the 30 second samples found on iTunes and similar sites.

- Musicians would be happy to see samples of their work passed around in a way that wouldn’t damage their potential for earning revenue on the same tracks.

- Bloggers and others distributing the tracks (especially if done so out of real passion for specific artists or songs) would be delighted to get commissions (though it’d be hard to grant commissions on just the bare passed-around MP3s).

- The legit music sites hosting MP3s in this way would probably enjoy greater sales and profits.


Your thoughts?


Saturday, October 25, 2008

Keypoint Credit Union and 24 Hour Fitness Customer Service FAILs

I was carelessly logging into my Keypoint Credit Union account online today, and messed up three times.  BAM—with no prior notice at all, I was locked out of my account.



What would most normal banks do under this circumstance?

  • Require me to answer additional questions that ideally only I would know before allowing me to try logging in again.

  • Or throw up a captcha.

  • Or, at worst, make me wait [x] minutes before allowing me to log in.

    Keypoint?  They make you call.  Here’s what I had to do when I phoned in:

    - Listen to a welcome announcement

    - Navigate through a phone tree

    - Enter in lots of data (social security info, phone numbers, home address, etc.)

    - Wait for an agent (thankfully not long).

    - Wait for the agent—I kidd you not—to put me on hold while he updated my records to show there was no change in my info.



     



     



    All in all, a bit over four minutes.  Hardly the end of the world, but a not-insignificant annoyance… particularly if I had been overseas, not near a phone, etc.


    So, the $100,000 FDIC Insured Question:  Why couldn’t I have simply been asked to Prove I’m Me... online?  Sheesh.


    *  *  *


    And now for something even sillier.


    I’ve been a member of 24 Hour Fitness for more nearly a decade.  I love my gym at work, but I enjoy being able to take fitness classes on the weekend and such.  So when I learned that 24 Hour Fitness was building a swankier gym literally around the corner from the existing somewhat-cramped gym, I was pretty excited.  Building, building… done!


    This past Sunday I admirably dragged myself out of bed, gym bag in tow… and here’s the entertaining (and somewhat baffling) conversation I had with the front desk staffer and the (apparent) manager who walked on over.


    ME:  Good morning [handed him my 24 Hour Fitness card]


    STAFFER:  Hi.  [Scans card.  Pauses, with confused look…]  Hmm, are you a member?


    ME:  Um, yes.  [pointed to card still in his hand, which also had my photo on the back of it].


    STAFFER:  But… but… hmm… your membership isn’t good here.


    ME:  Yeah, I have a Sport membership, not a Super Sport [rolling eyes invisibly], but I brought this 7 day trial pass. [I hand him the pass].  I’ve thought of upgrading.


    STAFFER:  Er… erg… hmm. [looks at paper, turns it over to the blank side, then back over to the unblank side and literally scratches head]


    MANAGER:  Hi, can I help you?  [Staffer mumbles confusedly, hands him paper; Manager looks at computer screen]


    STAFFER:  Oh, you’re in luck! [Yes, he seriously opened with this line with a straight face] You have a Sport membership, and this is a Super Sport gym, so you’re not eligible to work out here.  But I can have someone walk you around the corner—we have a Sport gym there for you!


    ME:  But I logged into my 24 Hour Fitness account online and printed out a trial pass for this gym.  Just wanted to try it out, maybe upgrade and…


    STAFFER:  [shaking head] No, no… sorry, that was last week.  Um, we had the open house last week.  It ended.  But here, let me have someone show you the other gym…


    ME:  Er, but what about the pass?


    STAFFER:  You’re a member, right?


    ME:  Yes [pointing to my membership card which was in the hand of a still-rather-confused staffer]


    STAFFER:  That’s the thing.  That pass [pointing to tiny print] is only good for non-members.


    ME:  So, for the past 4 months, you’ve had flyers up urging members to upgrade, but now we can’t check out the new…er, nevermind, I’ll just head over to the other gym.  Thanks!


    *  *  *


    I’m thinking about quitting my membership.  The classes aren’t even that great, and I’m embarrassed to be giving my money to a company that’s so consistently clueless.




  • Saturday, October 11, 2008

    Doing an expense report for work? Here are some tips

    I recently traveled to Brazil and Mexico for work.  That’s damn cool, I admit.  I’m lucky to have that opportunity, grateful to meet so many wonderful people on my journeys and see so many awesome sights.



    But, as with many things in life, there’s also a downside.  In this case, I am owed thousands of dollars in hotel, airfare, meal charges, etc., so—of course—I need to file an expense report.  And doing that in three different currencies is no fun, no fun at all.



    Procrastinating this effort even further, I just wrote up a blog entry on my company’s internal blog system, but then I realized… heck, maybe others could benefit from my tips.  So without further ado, here they are :-D



    • Sweat the small stuff.  “Oh, it’s just a $4 coffee and energy bar!” er, it all adds up, trust me!  Keep track of this.  Along these lines, don’t forget to take into account (and expense) ATM surcharges, reasonable tips (which may not show up on your receipt), etc.



    • Put as much stuff as you can credit cards.  On the downside, this’ll likely result in an extra 1-3% fee when you are outside your home country, but… you’ll often get extra protections (such as lost luggage assistance, purchase protection, etc.) and as noted above you’ll have backup evidence of expenses in case any of your receipts are lost or stolen.  It also gives you an extra 30-6o days to cover the bills (and get your money back from your company!), which is especially important if you’re on a tight personal budget!

    • Write down a quick note after every expense, e.g., “Sat Sep 20 dinner, incl 2 colleagues, 1 partner $R152, on Amex.” Note the pertinent details here: the when, what event, who, how $much, and on what card (or “cash”).  Add this to an “Expenses” note in your Blackberry or iPhone, or on a handy notecard in your wallet, etc.  I can’t tell you how much I’m frustrated with myself for overlooking this to-do this trip; now I’m having to piece together, er, which was the dinner where I treated a friend (my expense) or took along a colleague (Google’s expense), etc. I’ll get it right, but it’ll take a lot of extra time.

    • File your expenses in a timely manner.  Wait too long and you might not even get your money! (there are actually tax laws about this!) But even waiting an “acceptable” amount of time… you forget stuff.  Some receipts may have gotten misplaced in the interim.  Don’t risk it.

    • Be smart about currency values.  If you’ve been somewhere that has a rapidly fluctuating currency, use reasonable conversion rates from the days you converted your native currency, using your credit card and ATM charges as a guide. Don’t just go on xe.com (admittedly a very cool currency exchange site) and plug in the single conversion number you see today; you could be substantially cheating your company or cheating yourself :-(.

    Hope these tips have been helpful :-D


    A very quick found-money tip

    Earlier this week I spent about 45 seconds and got $134 for my effort. 



    It went something like this:

    1. Phone rang.  Didn’t recognize number, and was going to let it go to voicemail, but for some reason I answered it.
    2. “Hi, may I speak with Adam?” [oh no… not a telemarketer!  I braced myself.]
    3. “This is Angela from [dental group], and I wanted to let you know it’s time for your teeth cleaning…”
    4. I explained that I had moved and was getting my teeth cleaned by another dentist.
    5. “Oh!  Well, there’s a $134 credit on your account.  Would you like me to send it to you?”
    6. Three days later, I found a check for $134 in my mailbox.


    Why am I sharing this story with you?  Well, you see, this got me to thinking.  Maybe there are other people who have changed dentists or banks or optometrists, that sort of thing.  And maybe they’re owed money, too.



    Perhaps it’s worth checking for a check, eh? :-D



    - A public service message from your local BLADAM



    Saturday, August 30, 2008

    Airlines charging by the pound (including your personal weight); good idea?

    My friend Greg and I just had a fascinating and extensive discussion about the concept of airlines charging their customers by the weight of their bodies + luggage. 



    The way we envisioned it, all airlines tickets would be composed of exactly two fees: a seat fee (fixed) and a weight fee (variable).  This is hardly our original idea; I’ve seen similar suggestions pondered on the web before.  But nonetheless, I thought it’d be interesting to reflect upon some implementation ideas as well as pros and cons.






    Implementation


    • Get estimates up front.
      Ask for estimated weight in airfare comparison sites and airline sites to avoid shock and extra processing work at the airport.

    • Get money up front.
      Collect money for seat fee plus weight fee upon booking.  Offer a refund for cases in which people overestimate their weight.  Levy strong surcharges (e.g., 25%) for those who significantly underestimate their weight.

    • Be discreet about each individual’s weight.
      Present a total of person-weight + luggage-weight, or even just a surcharge total.

    • Price the weight fee as a pound/kilogram per mile.
      This makes sense, since extra weight costs more on a long trip than a short trip.

    • Incorporate increases and decreases in fuel costs into the $/weight charge.
      Instead of levying a separate fuel surcharge, airlines could simply increase the $/weight charge on all their flights (e.g., from $1.20 per pound-mile to $1.42 per pound mile).

    • Avoid pissing off frequent flyers re: mileage points
      Grandfather in earlier ticket purchases, and for a limited time let people redeem the same number of points for the same class of flights as before.  After that, charge something like 15,000 miles for a round trip flight (instead of 25K) + weight fee, or 25,000 miles for a round trip flight inclusive of [x] pounds/kilograms.  Establish a ratio so that for the average or median flyer, they’ll get exactly the same $/point(mile) as before.

    Benefits / pros


    • Greater fairness in charges
      People who are light-weight (in body and/or luggage) will no longer subsidize those whose bulk costs the airlines appreciably more in fuel expenses.

    • Greater incentive to pack light
      This in turn may reduce luggage handling costs (fewer people and machines and conveyor belts needed) and decrease luggage delivery delays.  It’s also likely to reduce the cramping of overhead space in planes.

    • Possible extra push for people to lose weight
      Especially those folks who are both obese and frequent travelers will be incentivized to lose weight.  This will contribute to their health, and also the comfort of those flying next to them.

    • Potential optimization in seating
      Particularly if airlines request both person-weight and luggage-weight estimates from passengers, they could theoretically optimize seating for safety, fuel efficiency, and comfort (e.g., not placing too large people next to each other).

    • A potentially big revenue boost in Q4 for airlines
      Given the carriage of Thanksgiving food and Christmas gifts, airlines could see a nice bump in their income in November and December.


    Disadvantages / cons


    • A huge outcry from privacy advocates
      People might be loathe to tell airlines how much they weight, and would likely be equally horrified at having to step on scales in front of others at the airport.

    • Uncertainty of final ticket price
      Many people—especially those barely scraping enough cash together for a family vacation—might be frustrated by the uncertainty of airfare prices and/or stunned and dismayed by weight overage fees levied at the airport.

    • Greater inefficiencies at the airport
      The last thing we all want is MORE delays at the airport.  Imagine the extra time required to weight every single passenger and assess extra charges (or issue refunds)... particularly to those without credit cards (yes, I know it’s hard to imagine, but there are apparently people who pay cash or write checks even for things like airfare!).

    • Claims of discrimination and unfairness
      I bet we all have at least one friend who is quite obese… perhaps even obese and financially challenged.  I can imagine that many of these folks would simply be unable to afford flying to visit family and friends with the imposition of weight fees.

    • A potential mess online
      Ultimately, it doesn’t seem that it’d be so outlandish for airfare comparison sites and airline sites to ask for folks’ weight and—using airline-provided $/weight numbers—provide total estimated costs for each flight fare inquiry.  But at least initially, there’d likely be a lot of confusion and havoc.

    *  *  *


    Are weight-surcharges a good idea?  Do you think the airlines would be able to successfully implement them?  And have I forgotten any key pros or cons?


    I’d love to hear your thoughts on this :-D


     


    Friday, August 1, 2008

    Tipping online -- Stupid or brilliant or both?

    Have you heard about TipJoy and the still-very-small phenomena of tipping (real money) on the web?



    It’s quite fascinating, in my opinion, and I certainly have very mixed feelings on this issue.



    PLUSES:

    • I admire how the founder gets “out there” to talk about his service... but not only about his service. 
    • I think there’s a true need to reward outstanding authors/contributors on the web with real money, and I think tipping is better than huge ad clutter / massively off-topic ads.
    • In particular, I love the idea of tipping in the context of supporting artists and art online.  Give me great MP3s, and then give me a culture in which MANY of us offer tips… even $2-7/album, which’d be WAY more than the artist would normally get via CDs or iTunes, etc.
    • TipJoy is pretty easy to use.
    • The fees seem reasonable.





    MINUSES:

    • I hate tipping as an institution overall, at least in the “real” world.  Hate hate hate it!  Why shouldn’t people just be paid a decent living wage? By extension, then, one could argue… why shouldn’t bloggers and artists online just be able to charge an honest fee for their work?  The answer, of course, is that too many of us are freetards, if you’ll forgive the nickname I’ve stolen from Fake Steve Jobs.  We expect, no, we DEMAND content / entertainment / information for free.  Frankly, that in itself seems horribly messed up, but I digress.
    • TipJoy, and indeed, tipping on the web on the whole hasn’t gotten anywhere near the—no pun intended—tipping point.  People aren’t gonna tip unless they see many other people tipping.  So it makes me feel, sheesh, does my 10cent tip mean anything at all?  The fact that TipJoy now offers tippers the option to broadcast their donations is a step in the right direction (Friendfeed does this as well), but it’s nonetheless a small step.
    • It’s still not seamless.  With TipJoy—one of the more fluid / well-set-up services, IMHO—you still have to sign up for an account, fund the account… and to fund it, you still have to use (at least for now) the evil PayPal.  Blech :(

    *  *  *


    Don’t just read, do!  Give it a try :-D

    Clicking the button at the bottom of this post will establish for you sort of an “IOU” of, well, 20 cents (TipJoy will, I believe, ask you to pay up via PayPal when you’ve tipped a total of $5 around the web).


    What do you think?

    Anyway, even more than your donations, I look forward to hearing your thoughts about not only TipJoy, but also the idea of tipping on the web.  Do you think it will ever become popular?  If so, what will need to happen in order to make it an oft-used part of the web economy?



    Sunday, June 22, 2008

    Dear PayPal - Please shrivel up and die

    I like paying for things with a credit card.  It’s typically pretty fast (especially with those merchants that don’t require a signature for

    <$25 purchases). It's secure. And I earn travel rewards for every dollar I spend.



    So when it comes to the occasional purchase online that I can only buy via PayPal I cringe. Why? Because PayPal really really really doesn't want me to pay with a credit card, and they'll harrass me about this during every checkout, creating a user-hostile experience each and every time I use their dog-forsaken service.



    A friend recently lamented that

    it took eight clicks for them to buy something on PayPal.  That sounds about right.  You see, PayPal defaults users to paying from their bank account… so we have to search for a tiny “more funding options” link and then select the credit card, then be subjected to a long whiny please “Are you absolutely positively sure that you don’t want to pay from your bank account?  It’s really a better option yadda yadda yadda…” followed by a charmingly shifting yes/no set of buttons.



    Look, PayPal, I want to pay by credit card.  I’ve told you this more than a dozen times.  I’ve also read/skimmed/ignored your stupid please-don’t-pay-by-credit-card notice more than a dozen times.  And, by the way, I’m well aware that you already pass on extra associated charges to your merchants when buyers pay by credit card.



    So SOD OFF!  Either let me set “pay by credit card” in my preferences somewhere, or leave me the frack alone.



    In the meantime, I’m hoping you go out of business, to be replaced by a company that doesn’t repeatedly spit on its users.



    ADDENDUM / DISCLAIMERS:

    - I work for Google, which offers a somewhat-competing service called Google Checkout. I use and like that service, but am not part of the Checkout team.

    - My anger towards PayPal may seem heavy given the seemingly light-transgression described above.  But it’s just the last straw.  PayPal has a history of thumbing its corporate nose at its users, and I’ve had the displeasure of using PayPal for many years as a buyer and seller on ebay.



    Monday, May 28, 2007

    Second Life doesn't want me as a member

    A while back, I tried Second Life and wrote about it.



    Many months went by, and—after getting a new graphics card—I figured, hey, why not try Second Life again?



    I actually remembered my old SL name though wasn’t sure of the password.  Guessed a couple of times, wasn’t able to log in, so I clicked on the Forgot Password link.  Ah ha… I knew the answer to that secret question, got a link to reset my password, and figured I was all good to go.



    Except that I still couldn’t log in.  I waited a few hours and tried again, but still no-go.



    This, indeed, was just the beginning of my ridiculous adventure.





    As any responsible consumer would do, I scoured the SL wiki and help docs.  Nothing pertaining to my situation.


    Ah ha!  A forum!  I’ll go on there and look for info, perhaps even post a plea.  But, of course, I wasn’t allowed to even read the forum without logging in… and since I couldn’t log in (duh!), well, no forum for me.


    So at this point, it was clear that I had done all I could on my end and it was time for me to e-mail support.  No e-mail address (understandable), but I saw there was a way to file a ticket for help.  Just sign in and… aaaaaaaaaagh!


    Persistent bugger that I am, I actually registered a SECOND Second Life account (does that make it a Third Life?  Nevermind), just so I could file a ticket, asking for my first account to be unlocked or whatever.  It was a pain-in-the-ass process (no, I do NOT want to decorate another avatar!), but I finally managed to log in and fill out a help ticket.


    Three days later (in fairness, it was over the long weekend), I got a response:


    Greetings,


    Thank you for contacting Second Life customer relations. In order to assist you with your request, I will need some more information about the [account-name] account.?


    [secret question removed] (the security question you selected)


    When you have verified this information, I will be able to reset your password so you can log in.


    Regards,

    Rowan Linden


    *  *  *


    YAY!  This was clearly the home stretch!  All I had to do was reply back with my answer and… oh, wait a minute: “THIS IS AN AUTOMATED RESPONSE, PLEASE DO NOT DIRECTLY REPLY TO THIS EMAIL.”  In all caps, no less. 


    I clicked on the link to update the ticket, which—surprise surprise—brought me to a login screen.  Which, for whatever reason, I was not able to login with my Third Life credentials, so I had no way of replying to the customer service person.


    But lo and behold, what’s this?  A 1-800 number on the login page!  Dog had mercy on my soul… and I dialed the digits eagerly.  Yep, “Welcome to Second Life…”


    “...Please note that we have discontinued phone support.  Please go to http://www.secondlife.com…”


    I give up.  I really don’t need any more distractions in my First Life anyway.


    Saturday, May 26, 2007

    Would "Required Donation" work?

    I am an avid fan—and financial supporter—of KQED, the Bay Area’s public radio station.  And once again, I’ve been massively annoyed by the most recent (and seemingly monthly) pledge drive.



    A few thoughts have sprung up into my head:

    • Damn, this sucks.
    • I already donated; why do I have to continue to listen to this?!
    • Wouldn’t it be awesome if somehow those people who donated got to hear actual programming, not the pledge drives?
    • I hope those regular listeners who can afford to donate but haven’t end up with a flock of bloated pigeons presenting a large splattery “gift” on their cars.  Daily.


    As I continued to think about this situation—independent of the actual technical constraints associated with limiting the broadcast to only paying members—I felt a bit guilty… recognizing that not everyone could afford to be a member at even the basic $40-a-year level.



    But what if…



     



    What if KQED—again, ignoring the technical constraints—could somehow be made to be broadcast only to members… but people could become members for as little as a penny a year.


    That’s right.  In order to become a member and hear the broadcast, you’d have to do this every year:

    - Fill out a form (online or on paper)

    - Pay something.  Anything.  Even a penny.


    Perhaps the station could propose membership tiers or a “suggested” donation; how about, for instance, 1/10th of 1% (1/1000th) of your household’s pre-tax annual income.  Single folks making $80,000 a year, for instance, would pay $80/year—or less than 22 cents a day.


    Or maybe the station’d just leave payment completely up to each individual’s discretion, like this coffee shop in Seattle. (incidentally, I’m pretty sure I thought of this “required donation” idea before I read about Terra Bite, but no doubt it placed a reminder in my head :-P)


    *  *  *


    While this idea is technically infeasible for standard over-the-air broadcasts, I’m wondering if it has ever been tried for software or Web site tools or content libraries.  Oh, sure, I’ve seen lots of “donationware” (“Please… if you use this, consider donating something”).  But I have never seen any service or product require a payment but not require a specific amount.


    My questions for you:

    1. Have you ever seen this tried?  If so, did you actually pay for the service or product? 
    2. Do you think the implementation of this idea by people or companies would result in them making more money or less… compared to either A) Giving away the product, but requesting a donation   and   B) Charging a fixed amount?
    3. Think of your favorite content-based Web site (besides this one)... a blog, an online zine, etc.  If they required payment (with even a penny qualifying), would you become a member?  Why or why not?
    4. Think of a favorite software program or online tool that you currently do not pay for.  Would you pay for it under this sort of “donation required” plan?  Why or why not?

    Sunday, May 6, 2007

    Zap ridiculous disclaimers, reform CEO pay in one fell swoop

    Stupid disclaimers.  You know ‘em, and you probably either ignore them or laugh at them.  Slightly enhanced samples that are either spoken at 420 words a minute or that take up a bazillion lines of tiny tiny text on the back of ads in news magazines.

    • “Warning: Stunt driver on stunt track in stunt car.  Do not drive like this [except in Rome]”
    • “Warning: Medication may cause sniffling, itching, numbness in extremities, permanent paralysis, or death. [+ 31415928 more lines that no one bothers to read]
    • “Remember, drink responsibly!  [Also, be nice to your mom.  Put up the toilet seat.  Don’t be prejudiced.  Love a geek today.]
    • “Results not typical.  Your results may vary. [Let’s face it… 99.9999% of people on this diet don’t lose an ounce.  We just managed to find the one freak who had liposuction after taking our product.]


    Completely useless, aren’t they?  Somehow I don’t think we’re gonna hear stuff like this from beer-bongin’ frat boys:

    “Hey Sarah, I’m concerned about you!  I mean, Mr. Jose Cuervo insists that we drink responsibly, and I just don’t think you are!  Can I get you an orange juice instead?”

    “Whoa, dude!  Didn’t you listen to that ad?  It said DON’T drive like this!  Come on, pull it back to 55 man!”



    *  *  *



    And then there’s the seemingly unrelated issue of corporate compensation.

    Forbes magazine lists some of the worst (most unproductive) CEOs and notes their compensation, including:

    - Richard M Kovacevich, Wells Fargo, $72.04 million

    - Edward E Whitacre Jr , AT&T, $49.01 million

    and, brace yourself:

    - Barry Diller, IAC/InterActiveCorp, $295.14 million (over half a BILLION dollars in the last 5 years, and ranked as one of the 15 most unproductive CEOs in the entire survey)



    Which raises some questions:



     



    1. If compensation is intended to reward good performance, why are so many outstanding leaders (in the public and private) sector making five figure salaries while many total losers and ruthless-jerk CEOs are making more than 100x their salary?
    2. If we also assume that compensation is intended to incent good performance, shouldn’t we ask: do any humans really *need* $xx millions per year to get out of bed and work hard for the day?  Given that there are, absolutely without a doubt, an enormous number of extremely intelligent and hardworking and respectable folks who would do wonders for a company at $x milion or even $xxx thousand per year, well… WTF?!

    Admittedly, I’ve kind of stacked the deck in my above examples a bit:  I mean, really, who loves their bank?  Or their phone company?  Personally, I find AT&T to be one of the most unpleasant, irresponsible, and customer-non-centric companies out there, but then hey, maybe that’s just me ;-).


    *  *  *


    Never fear, I have the answer to both problems… a way to get rid of moronic speed-read or 1pt font disclaimers while effectively shaming the grossly overpaid CEOs who perform worse than would Paris Hilton in a dramatic Shakespearean theatre role.


    In another article, Forbes complains that trying to do anything about CEO compensation is likely to either be unsuccessful or backfire, perhaps resulting in a further crapification and obfuscation in shareholder reports.  But my idea wouldn’t have that problem.


    Ready for it?  Replace the disclaimers with two required placements of Consumer and Stockholder Truth:

    • On every TV, radio, and print advertisement, the following must be sanely presented: “Last year, the [company-name] CEO made $78 million, median [company-name] worker: $11,000.  Stock has decreased 17%.”
    • On every stockholder quarterly / annual report, the company must present a “Compensation and Performance Summary” in one page, in normal font.  It’d include exactly what the CEO and other key executives took home, how the company did (particularly in its sector), and so on.  No forward-looking B.S., no big long charts.  Just a one page, ideally-bulleted summary.  I mean, hell, I don’t have time to read 50+ page shareholder reports, do you?  Didn’t think so.

    Okay, so I’m kidding a bit with the first part of the idea.  But seriously… don’t you think that there’d be some hell to pay for CEOs who were (effectively) publicly outed as greedy and incompetent asses?  And, in an ideal world, also some come-uppance for the lazy or thoughtless jerks who approved their compensation structure?  My favorite is when *especially* bad CEOs are finally shown the door… and then they get a $100 million dollar severance package or the like.  Often times, this happens around the same time that free coffee is eliminated from break rooms and lots of minimum wage folks are let go with two weeks pay.


    *  *  *


    Having seen what I perceive to be more sane and more humane economic structures and practices in place in Europe and Australia, I admit that if I could wave a magic wand and force exec pay to be no more than 10x worker bee pay, I’d do it.  But yeah, that’s never going to happen here in America.  So instead, I’d love to see executive losers simply get tomato’d in the public eye and forced to resign in shame.  Can you imagine, for instance, an “American CEO Idol” combined with a “CEO Gong Show” and “CEO Survivor” where CEOs have to defend their performance and keep others happy or get voted out of the cushy work world?  Not quite sure how instructive it’d be, but it’d sure be entertaining :-D.


    *  *  *


    Related BLADAM entries:

    - The Free (and Stupid) Market


    Sunday, April 15, 2007

    How much would YOU pay not to be obligated to tip?

    I’ve had it with tipping.  The more traveling I do—for business or pleasure—the more I despise the uncertainty, the uncomfortableness, the need to have petty cash on hand.  When will someone—an influential someone—say ENOUGH IS ENOUGH?!



    Tip too little, and you risk imperiling the quality of service you receive in the future from that person… plus you may look like an idiot or a miser in front of friends and business acquaintances.



    Tip too much, and you look like a chump… and your wallet is made thinner (sometimes much thinner).  And you feel like a moron for being taken advantage of.  Heck, in some countries, you risk really offending someone!



    This is one of the many reasons why I love Europe: you typically round up to the nearest euro when you eat out, and that’s that.  Adding to the coolness… for takeout food and pretty much else, what you see on the billboard or pricetag is what you pay.  15EUR?  You pay 15EUR; taxes, fees, etc., all included.



    Now, back to the insanity that we endure in the States… Here’s just a sampling of recommended tips from a recent AAA (Automobile Association of America) article:





    $2-$3 to your shuttle driver, $2 per suitcase to the skycap, 15-20% for the taxi driver, $2-$3 for a shoeshine, up to $5/night to your hotel maid, $5/day to a pool attendant (?!), up to $3 per round to the bartender and $20 (!) to your sommelier.


    Sick yet?  I am.  After all, where’s the $5 we should be giving to our professor after a fine lecture, the $3 to the garbage man when he picks up our smelly refuse, $5 to the guy who trims our garden, $4 to the busboy in your work cafeteria, and $10 for your colleague after he helps you draft a memo.


    But that’s ridiculous, you note.  Isn’t the colleague already getting a salary?  Why should you be responsible for bribing him to do a job that he’s already supposed to be doing?


    And you may further argue, hey, but the waiter is getting a crap salary… if it weren’t for our tips, he’d practically starve.  But, I’d retort, why the hell is it OUR (awkward) responsibility to make up for employers’ cheapness?  And who the hell picks 1) who gets tips and 2) how much a “proper” tip is by profession and location?


    Don’t get me wrong:  I think that everyone deserves a living, decent wage.  And I’d be quite pleased to have 15% or whatever automatically tacked on to my restaurant bill… so that the cost of my meal actually covered an appropriate salary for all involved with the occasion.  What about crappy service?  I’d do what I do when I encounter crappy service or products anywhere else:

    - Firmly yet politely complain to the right people.

    - If the matter remained unresolved, simply refuse to patronize the establishment again and warn my friends.


    ...and, of course, the opposite for good service (yes, I *do* write “thank you for the outstanding service” letters, sometimes by hand… and I wish more people did this).


    Frankly, I doubt most folks are primarily motivated by money in their jobs anyway.  Does giving the waitress an extra $1 cancel out the urgent and occasionally rude demands we sometimes inflict upon her?  Not to her, I’d bet.  In fact, I’m pretty sure she’d rather we stuffed the dollar back in our wallet and treated her with respect and patience.


    By extension, one could even see tips as demeaning… suggesting that “those kind” of people are only apt to do a good job if they’re thrown fish (dollars) like trained seals.  You don’t see people giving tips to lawyers and doctors, and no, it’s not purely a pay thing.  Frankly, I’m betting my bartender friends make quite a bit more per hour than most of my lawyer friends… honestly.


    Of course, with all this said, I’m not only angry, but also rather resigned and un-optimistic about the crappy tip-required culture of ours ever being reformed.  I mean, what would it take?  If Our Goddess Angelina stopped tipping tomorrow, she’d just be vilified in the Enquirer and nothing would change.  If Bush didn’t tip next week, people would just (probably correctly) assume that he was unable to compute the tip even using a calculator.  No, I think it’d take an act of God, or maybe a good-looking denizen from outer space.  Until then, I guess I better just remember to keep a lot of ones in my wallet and just grit my teeth when I say “thank you.”


    Saturday, March 10, 2007

    I hesitate to read your opinions when I can't talk back

    Please forgive the unsexy title. I know it would have been far more Diggable if I had titled it "Top 10 Reasons Why Your Opinion Blog Needs Comments."



    Anyway... I can sometimes enjoy link blogs ("101 uses for a paper mache African swallow. No, European!") without comments. Or info-blogs (new product released, site will be down next Tuesday, check out these new features).



    But blogs in which the AUTHOR is mostly discussing his or her opinions about stuff, or blogs that cover controversial stuff (news stories, culture, etc.)... damn, those better have comments enabled, or they won’t get my eyeballs for long.



    For instance, I’m looking at you, BoingBoing.  Aside from the fact that I have (somewhat) of a life that precludes reading a bazillion entries a day that are talking at me, not with me… when it’s uber-oh-so-important-or-popular sites, I’ll be bound to find the same links in my friends’ blogs anyway.



    Yes, I know, comment and trackback spammers are a bitch.  I hope their nether-regions suffer from this and/or they are forced to be locked in a closet with Vanna White night after night after night after night.  But with good software, good plugins (YAY, Akismet!), and a little elbow grease, these cretins are substantially less of a problem.





    I have mixed feelings when it comes to comments on corporate blogs.


    Positives:

    • Bullshit can be called out or, on a less severe note, readers can offer corrections, add useful contextual info, etc. (hopefully resulting in better blog entries in the future and more informed readers)
    • Readers can request for clarifications or additional info from the company.  But see the flipside of this below.
    • Occasional registration requirements aside, commenting has a comparatively low barrier to entry, meaning that quality input is sometimes more likely to be offered when commenting, not just forum posting, is available.
    • Comments can often be generally insightful and/or entertaining… sometimes more than the blog entries themselves :-D.

    Negatives:

    • Someone’s gotta monitor those comments… to delete spam, to (ideally, IMHO) delete offensive and off-topic crapfests, to note info to take back to other employees, to correct misconceptions or outright lies, and to (potentially) answer questions in-line.  That takes time… sometimes a LOT of time.  Time that, one could argue, might be better spent actually tackling questions in a forum, fixing bugs, speaking at conferences, retooling UIs, or even getting sleep.  And let’s face it: tech support, at least, is most likely pretty damn inefficient via blog comments (“Help!  When I turn on my qpod, it doesn’t work!”).
    • Sometimes comments can draw out the worst in folks, especially anonymous folks.  Even simple, informative posts can trigger shockingly nasty and uncomfortable exchanges… making the company not only less likely to blog, but (non-masochistic) customers or potential customers less likely to read the blog or even respect the company.
    • Major companies can be attractive targets for comment/trackback-spamming script kiddies.

    *  *  *


    So I’m curious… do you feel the same way I do? 

    - Do you also draw distinctions amongst link, info, and opinion/commentary blogs?

    - Do you care one way or the other about comments on blogs or not?


    Tuesday, February 27, 2007

    Targeting the wrong goal, writing lazy articles

    I have no idea if the rank and file in other companies—say, Yahoo and Microsoft—start their day by scheming how to beat, conquer, overtake, pummel, or even “kill” other companies.  At least at the engineering and product management levels, I both hope and expect not.  I prefer to think that—like the folks I work with at Google—most individuals at other companies are dedicated to just making damn good stuff, and not particularly caring how this affects the competition.



    But appallingly often it seems that what happens after stuff gets filtered through marketing, execs, journalists… well, it ain’t pretty.



    Apparently, engineers and product managers don’t give a whit about users.  They care about beating the other guy.  Stealing their market share.  Even putting them out of business.  And, though as I’ve noted I’m confident that’s not an accurate depiction of what’s going on in the frontlines, I still need to emphatically call it like I see it: That attitude is wrong, it’s shortsighted, it’s counterproductive, and—more concisely—it’s absolute bullshit.



    Let me give a clue to these folks who continue to moronically view—or at least portray—the exciting and complex world of technology as cross between WWF and rollerball:  At the end of the day, only the users matter.



    No, I really mean it.  Stockholders are fickle, particularly American stockholders.  Competitors sometimes come and go, sometimes lose focus, sometimes totally drop the ball.  Forming business plans around their actions—whether from opportunity or fear—is just plain stupid.



    But users?  They are the ones that actually, well, use your products.  Pay you money.  Tell their friends.  Convince their Fortune 500 IT manager.  They have a *need* to be productive, to learn, to feel secure, to have fun.  And there are a LOT of users… not just in America, but all over the world.  If you have 50% market share for a product, you’re probably going to make a lot of money.  If you have 3% of an sufficiently large market, you’re probably still going to make a lot of money.



    There is no need to kill anything or anyone, dammit!!!  The pie is so large that a significant number of companies can have a slice (or a niche or whatever) and be perfectly happy, successful, and well-respected. 






    People still watch TV.  They still use Microsoft Office.  They still even search for sites, images, music, and porn on a variety of search engines and that’s just fine.


    I don’t know every single person at Google personally, nor do I have intimate knowledge of every single thing we’re working on.  But I can tell you this:  Not once (literally) have I heard someone talk about stealing marketshare, trouncing a competitor, replacing rather than augmenting something, and so on.  We ask “will people use this?” and “what could we do to get more people using it?” and “what could we do to make our users happier so they use the product(s) more and invite their friends?” 


    So it deeply disturbs me to see headlines like “[blah blah blah] Microsoft killer?!” or “[blah blah blah] deadly threat to Google” and so on.  Trust me, I know that controversy and winner-takes-all stuff sells papers, gets people staying tuned to your [insert-network-here] broadcast and so on.  And perhaps others, even tech outsiders, view such hyperbole for the crap that it is. 


    But what worries me is that this obscures the more important messages, the more interesting stuff:  how are products (by any company) expanding the pie?  how are they changing the way people work?  How are they affecting economic and other structures?  To what level do new products and UIs lead and alter vs. simply reflect user behaviors?


    *  *  *


    I’m not terribly optimistic about changing the habits of the “big folks” in journalism.  They’ve been around too long and gotten too accustomed to crafting the us-vs.-them story in their sleep (either David vs. Goliath or Goliath stomps David or Goliath #1 causes or will cause Goliath #2 to implode or whatever).


    But I’m going to ask you fellow Bloggers out there to eschew the lazy path.  Quit framing things in terms of battles, in terms of winners and losers.  Savor the (useful) challenge of ridding your headline vocabulary of oft-negative absolutes and instead focus more on the big picture and on nuances.  What does a particular product or product change mean for users?  From a user-centric perspective, why might something have been done?  While products may seem superficially similar (Writely stuff next to Office), how are the goals and audiences targeted and how effective is this (again, from a user perspective, not from a stock price / competitive tweaking view)?


    *  *  *


    And perhaps, if I might be optimistic for a bit, if bloggers and journalists focus their writing on end-user issues rather than trumped-up corporate warfare, they might even find a more sizeable share of the audience pie themselves :-)


    Monday, October 23, 2006

    International calling / SMS rates -- Why so high?

    Okay, BLADAM friends, apologies for two rants in a row (in a sadly otherwise dry AdamBloggingSeason), but… why does T-mobile—an international company—charge so much for international calling, roaming, and texting?



    And Cingular—the only other American mobile phone company I know of that supports international roaming—has rates that are even worse, from what I gather.



    Anyway, on T-Mobile, the rates for me to call from the U.S. overseas are more than triple what I’d pay via a discount calling card or even AT&T Callvantage.  Calling from overseas to *anywhere* ranges from about $1 to $4 a minute for incoming OR outgoing calls.



    But what *really* gets my hide is T-Mobile’s charge for text messages sent to and from my friends in Europe.  15 cents each for me to send a handful of text characters, and 35 cents each to receive the same.  What the heck?!  I know, I know, this voluminous amount of data has to potentially pass through companies that aren’t T-Mobile, but still!  And no, T-Mobile’s varied texting-bundle plans do *not* include international SMSes.



    I’ve played with various SMS options online, but haven’t found any to be reliable for either sending or receiving text messages internationally.  Oh lazyweb, anyone know of good options? (other than calling up T-Mobile and telling them they’re provincial jerks for their usurious rates, which, I admit, doesn’t exactly qualify as a good option)



    Sunday, July 16, 2006

    Crouching Tiger Hidden Charges

    On a recent business trip, I ended up staying at the Hilton London Islington Hotel, since it was next to the business centre hosting the conference I was attending.



    Though by this point I shouldn’t have been shocked, I was nonetheless outraged that a colleague and I paid $57USD for one night of Internet access in our room and also we were expected to pay about $5.50 per minute to call another colleague on his London cellphone from our room phone.  Oh, and adding insult to injury:  we discovered that we had to pay separately for wireless Internet access downstairs; it wasn’t included in the $57 we had just paid.



    So this got me to thinking:  Why do hotels charge so much for such ridiculously minimal (and actually low-cost) incidentals and—more critically—how do they get away with it in a free marketplace?  And what other industries feature such utterly obnoxious gouging?



    As you can imagine, when I came across this article recently—The Hidden Economy—I was fascinated to read some justifications from economists about this very subject.


    They explain that primarily two different types of people patronize establishments and services with cheaper up-front costs but higher per-use or incidental charges:

    - The clueless n00b (except they politely call this person “myopic”) who simply doesn’t expect or even notice the high incidental charges at the “cheap” place or with the “discount” service.

    - The savvy planner (someone who aims to be aware and beat the system by substituting others’ cheaper offerings to replace the main provider’s usuriously-charged services); this person reasonably believes he or she can actually save money overall by being a tightwad and purchasing incidentals elsewhere.


    But what this article fails to address is the apparent inelasticity of business purchases.  That is to say… even as the price rises, purchases of a business good or service often do not fall off proportionally.


    Take the example of hotels, for instance.  Contrary to the inverse relationship exampled in the article (low price hotel has high incidental charges and visa versa), my experience has shown a rather wacky but ultimately understandable proportional ratio of base charges to incidental charges.  Specifically, the pricier the hotel is, the more outrageously high their incidental charges are while, conversely, places like Best Western have relatively low base charges and give away stuff like local calls and Internet access for free.


    So why do companies—even generally thrifty ones—still often book their employees into the expensive-all-‘round hotels?  I don’t think it’s for the amenities or overall comfort (frankly, I’ve found the “cheap” hotels often scoring better on both issues!).  Rather, I’ve found that it seems to come down to proximity issues.  The hotels attached to or near conference centers just seem to be damn expensive in general.


    Of course, this shouldn’t be so surprising, eh?  Time is productivity is money, and time spent schlepping from the conference center to one’s cheaper-but-distant hotel particularly takes time away from in-person networking opportunities and/or naps and so on.


    *  *  *


    With that said, though, I do wonder what would happen if there was greater transparency in hotel charges.  If corporate booking agents for large companies—undoubtedly reasonably cognizant of cost control issues and cost/benefit analyses—were able to quickly compare total expected business-related costs for a stay (e.g., Internet access + breakfasts + a bit of printing or photocopying), might the difference finally tip the scales in favor of the slightly-more-distant hotel?  Or ultimately even result in slightly more sane incidental charges at the near-conference-center hotels?


    For instance, say it’s $270 a night at the Hilton and $170 at the Best Western.  Okay… a thoughtful manager or travel planner might weigh the difference and decide… hmm… I can see my employees, especially if sharing a room, gaining well over $50/day productivity and serendipitous networking encounters by being “close to the action.”


    But after meals and incidentals, if the costs are respectively $350 and $175, then the choice becomes a bit more difficult, right?


    *  *  *


    I suppose the same question of the value of transparency could be asked for other industries in the context of business, but at the moment, it seems like other choices are generally already more transparent.  When we move into the realm of consumer purchase choices, then I agree partially or largely-hidden charges are far more common (in credit cards, telecommunication services, etc.), but in that case I think the base price compared to incidental charges more closely follows the gameable inverse relationship noted in the article above.


    So, then, some questions for you…


    1) What are some other examples of largely-hidden charges in popular business or consumer services?  Do you think greater transparency of these these charges will result in them being lowered over time, or will something else reduce them (gov’t intervention?) or will they remain relatively high?


    2) Other than business-area hotels, what are some other examples of relatively inelastic service/product purchases with high incidental charges?


    3) And on a more fun / less wonky note… what’s the most ridiculous amount you’ve paid for an item or service in the context of a larger product/service? (Mine has to be an $11USD pineapple juice at the top of a large building in Singapore.  I was excited that the base price—for traveling up the elevator to the site-point—was free!  But the incidental cost associated with being required to make a purchase at the top was a bit shocking to me, especially given that I had just enjoyed many glasses of fresh-squeezed juice for 50 cents each that same day :-P)


    Sunday, May 28, 2006

    Pre-Europe-travel grab bag

    WARNING:  Mishmash ahead.

    Haven’t yet packed, which means this is the perfect time to procrastinate with a blog entry.  Or something like that.



    I’m leaving tomorrow morning for a two-week work-related trip.  See details of that trip, plus enjoy some of my phone, camera, T-Mobile, and other musings below.





    My upcoming travels for May 29 through June 11



    • LONDON:  I’ll be attending the Search Engine Strategies conference in London, where Webmasters, marketers, advertisers, and others that care about making moolah on the Web will be hanging out.  You gonna be there, too?  Look for me and say hi!  :-D.  Oh, and just for the heck of it, feel free to check out my London 2001 photos and my London 2002 photos that I took during earlier (non-work-related) visits.
    • BERLIN:  I’ve gotten gleefully roped into a Google pan-European sales conference.  Time for me to learn about new salesy stuff in the company, and I’m looking forward to sharing info about Search Quality and spam fighting with sales-type folks.  Alas, every minute is pretty much accounted for, though, so I won’t have much free time to explore.  I’ve visited Berlin in the past (fascinating city!), but will look forward to spending more time wandering around nooks and crannies during a future trip.
    • DUBLIN:  Definitely looking forward to re-visiting Ireland!  I had a great time during an earlier visit… friendly folks, charming pubs… and now that the pubs are (at least in theory) smoke-free, I’m even happier!  I’ll be visiting Google’s European headquarters here, meeting up with some colleagues over laptops and possibly a pint or three.


    Other random stuff


    My losing streak continues, sadly.  In the last few months, I’ve had TWO cameras and TWO expensive phones stolen.  It’s almost enough to make me either become a luddite or hire a personal assistant to thwack me on the head when I’m being particularly absent-minded. 


    Luckily, insurance will (at least in theory) be covering most of the cost of everything but one of the phones… and in an almost unbelievably example of “the kindness of strangers”... a colleague in the Atlanta Google office learned of my pathetic plight and IM’d me, “Hey, I don’t really use my Treo much, would you like it?”  I said, sure, I’d consider it… what did she think would be a fair price?  But no, she said, she was happy to just give it to me.  And Fed-ex it to me next-day, just in time for my trip.  Wow!


    But alas, it didn’t quite make it here in time, and (understandably) none of my local friends just happened to have a spare tri-band phone to loan me.  So in desperation, I went to a T-Mobile store and, after learning they only had dual-band loaners, decided to just bite the bullet and buy a phone.  The salesman recommended a quad-band Motorola V188; it seemed pleasantly basic and small enough, and I figured $100—even with a required 1-year contract renewal—seemed fair.


    Upon arriving back home, though, I noticed that Amazon is selling the same Motorola V188 with the same 1-year contract for… negative $145!  That’s right, after the $35 new account fee, you get $110 cash back.  So I basically got gypped out of $210!  I’m pretty pissed.  So I decided to call T-Mobile and I got—as usual—a delightfully friendly and helpful rep (this is part of the reason why I generally do love T-Mobile and didn’t mind renewing my contract).  Alas, she said that the Amazon promo is, as it states, only for new customers.  I expressed to her that I felt this was sort of a slap in the face for existing customers (especially those loyal ones way past their required contract term).  After much time on hold, she offered to give me 30 free text messages (a value of $3).  I thought this was pretty laughable, but at this stage in the game (leaving tomorrow), I just didn’t have the time to argue.  The uber-moral of the story:  if you’re looking to get a new phone, especially one more pricey than the entry-level one I bought today, you’re likely better off going through Amazon.com and just porting over your number.


    Oh, and a few opening thoughts about this Motorola, compared to my Treo 650…

    - It doesn’t cradle as nicely between my neck and shoulder.

    - The speakerphone is decent.

    - I don’t like the non-recessed volume buttons… worried about them getting pressed when in my pocket.

    - There’s no “are you sure?” when writing a long SMS and accidentally hitting the cancel button.  Blegh.

    - It feels okay in my pocket.  Really light.  But I’d probably be more comfortable having a long and thin phone in my pocket.

    - It’s so weird to not have a qwerty keyboard for texting or Web surfing.  I already miss my Treo and can’t wait to get my replacement!


    *  *  *


    I also got a new camera today, the Canon SD700.  It is, admittedly, rather a splurge, but I don’t feel too guilty; I tend to spend money on the arts (music, theatre) and photography, and I guess everyone’s entitled to some guilty pleasures. :-D


    Online, on the low-end (but still from trustable companies) it tends to go for about $470 (with no sales taxes due up-front). At retail stores near me, it's going for, well, retail: $499 (plus tax). Ouch. I found out that Frys (Tech Gadget Mecca for Geeks) in San Jose had it for $449, and while I'd normally never drive down to San Jose (about 90 miles round trip from my apartment) just to save $50... in this case, I already had plans to go to a BBQ at my friend Merry's house in Mountain View, so it all worked out. They also had a reasonably decent 2gb SD card for $49, which I also snagged.


    Of course, the real cost of photography is in time. I still haven't gotten around to processing the 1,800 or so photos from my recent trip to Australia and Singapore; at about a conservative one minute per cropping/fixing/tagging/titling/describing, that's 30 hours out of my life just to post a bunch of photos. Even if I pick the top one-third to post, that's still 10 hours of photofussing just for this one trip. Ack! Seriously, because of this (I know, it's a little silly), I seriously considered whether I wanted the hassle of schlepping, protecting, using, and dealing with a camera + its byproducts. Nostalgia won out, though.


    * * *


    Anyway, I probably better get packing. I'll try to blog some stuff while I'm away, but it may be a few weeks 'til I'm bloggily back.


    Saturday, May 20, 2006

    Four key ways to improve how your company emails customers

    As I’ve written in other entries, I’ve become buried in e-mail, and so my “unsubscribe trigger-finger” has become a bit more itchy.



    Often times, I do the (unsubscribe) deed with little remorse.  Hasta la vista, baby!



    Other times, though, it’s more of a frustrating decision.  Take Vistaprint, for instance.  They offer well-made products such as business cards and address labels at generally reasonable prices.  My customer service experiences have been pretty decent with them, too.  I’d like to get email updates from companies like this, within reason.



    But when it comes to VistaPrint’s email list, they’re like that attractive but thoughtless jerk on the subway who talks your ear off about nothing important every five minutes. 



    Okay, let me give some more specifics…





    A snippet from a recent VistaPrint email I got:

    SUBJECT:  We need your feedback!

    Dear Adam,


    As a valued VistaPrint customer, we are interested in your opinions. To better serve our customers we would like to ask a few questions. Simply click here to complete our survey and we will both benefit.


    As our way of thanking you for your time, we would like to offer you Premium Business Cards for only 6?. That’s 99% off the regular price of $19.99!


    Here are some more details about VistaPrint’s current practices:


    - They email me seeemingly EVERY month with the subject line “We need your feedback.”  Yeah, right.

    I’m sure it won’t shock even the most dim-witted person to discover that VistaPrint likely doesn’t really need such solicited “feedback” every month; they are just looking for any excuse to garner additional traffic and purchases.


    - They email me about every week with new “specials.”  “6 cents business cards!”  “Totally Free postcards!”

    Except that, for one, the shipping and handling tends to be usurious.  I don’t know about you, but that overrused perversion of the concept “free” is annoying and offensive to me.  And I’m also peeved when “totally free!” stuff turns out to include a count of, say, 10 postcards.  Whoopeee!


    - Even when I really *do* want to buy something from VistaPrint, I’m tempted to wait another month or two months until I get an email noting a price reduction.

    Because their specials, while not ongoing, are hardly infrequent.  And ironically, since I may really want those new business cards *now*, I may be more apt to just go get them done across the street at Office Depot instead of feeling gypped by “overpaying” during a non-specials period with VistaPrint.  I know, that’s an emotional, not a logical reaction, but I’m sure I’m not alone.


    - At the end of the day, it’s like the boy who cried wolf.

    “Amazing special!” “Fabulous deal… just for the next 5 days.”  Yeah, yeah, yeah… just shut up, will ya?  You’re worse than my gym (24 Hour Fitness): “Last 5 days!” [until we run this same “special” next month].  It’s a massive credibility shredder.  Why can’t more companies be like the fabulous Trader Joe’s?  No coupons, no “specials,” just decent prices and outstanding service.  They rock!  But I digress :-D


    Back on the topic of email lists… the most frustrating thing for me is that there are no options in between “obnoxious and frequent mailings” and “total silent treatment from VistaPrint.”


    *  *  *


    So with that said, here are some recommendations of GOOD customer-communications practices:


    - Ask me how frequently I’d like to get email from you.  I find it thoughtful when my options are, for instance:

    Send me emails…

    A) As often as daily.  I LOVE you guys!

    B) Every couple of weeks to update me on your latest products and specials.

    C) Only when you have *major* announcements (about 2-3x a year)


    Three choices.  A world of difference.  Not only does this make me feel at the outset that they respect my time and preferences, but it also potentially lets the company “hold on” to people who might otherwise totally unsubscribe.  For instance, if I clicked on an unsubscribe link:

    Wait!  We show that you’re on our “frequent mail-to” list.  Would it be cool with you if we just emailed you every few months?

    A) Okay, that’s fine.  Write me LESS OFTEN: about 2-3x a year.

    B) NO!  I don’t want to ever hear from you again.  We’re done!  Finished!  And give me my t-shirt back!


    Okay, so maybe that’s a bit over-the-top for an email list for, say, the Everglade Casket Company.  But it’d be a super fit for a gaming newsletter, or perhaps Southwest Airlines, etc., and for others only the tone’d need to be changed.  I do think *all* companies that run email lists should give us frequency choices.  Not everyone has the same needs, interests, or attachments for a given company!


    - Give me non-email choices to keep abreast of your latest info.

    Like RSS feeds.  How about one on “Super specials!” (and dammit, make sure they really *are* super specials!).  And another one on “Announcement of new major products or product lines.”  You get the idea.


    - Consider on-demand per-product emails or feeds.

    “Notify me when this price drops to [x]” (several airline-price sites already offer this useful service!)

    “Let me know when this product is in-stock again.”

    “Tell me when there are significant price breaks on accessories for items I’ve already purchased.” (e.g., SD cards or waterproof case for my camera…)


    - Consider even offering an IM option

    If it’s to be used *very* sparingly, you could tell me stuff like “The campfire stove you put in your cart for $79 last week is now $29!  Click here for more info.”


    *  *  *


    The bottom line:

    - Improve your email practices.  Ask yourself:  Do people really find these emails useful?

    - Offer a choice of contact frequency

    - Enable your customer to request future communications on a more micro-scale.

    - Provide other communication options (RSS, IM)


    *  *  *


    Do you agree with these observations and guidelines?

    How would you improve the email communications you receive (in tone, content, and frequency)?